Customer Statements

International Brand Management cosmed, Personal Care (Beiersdorf AG)

Relaunch and Brand Innovation NIVEA Hair Care, Bath Care and Deodorant

“On behalf of the international marketing team for NIVEA Hair Care, Bath Care and Deodorant, I would like to thank you for the outstanding and trustful cooperation this year.

With your strategic approach in developing positioning options and innovations, the target-oriented design of workshops and the...

Head of Marketing and Distribution (DERTOUR)

Establishing growth-oriented management model

“I would like to thank the whole team of Advanced Marketing Consulting for the excellent cooperation and the executed analysis of brand growth barriers.

We achieved our goal – to establish a growth-oriented brand leadership model for DERTOUR in a market in which competition is strongly increasing – by applying AMC BrandGrowthBarriers and were able to identify the greatest potentials for growth based on the quantitative...

Director of Company Strategy (Thomas Cook AG)

Relaunch Neckermann Reisen

“I would like to thank you, also on behalf of all colleagues involved, for the successful cooperation during the relaunch of the brand Neckermann Reisen.

Your strategic approach – going from the definition of the most promising target group to the development of a positioning based on key arguments, to the phrasing of the creative brief...
 

Marketing Director (PepsiCo Deutschland)

Relaunch Punica 

“My team and I would like to thank you for the outstanding support during the relaunch of our brand Punica.

After we set up the most promising growth strategy and target group for Punica together with AMC, we were able to identify the most relevant buying barriers...

Marketing Direktor, Wrigley Global Oral Care Platform (Wrigley GmbH)

 Brand Innovation Wrigley

“I would like to thank you for the excellent co-operation during our project for the development of a positioning statement for a product innovation under our brand Wrigley.

After a target group analysis for the identification of the market potential of a new, innovative chewing gum and the description of the most promising target group by AMC...

Director European Brand Management Bosch Blue (Bosch Power Tool Division)

Implementation of growth-oriented brand leadership model for Bosch Power Tools 
 
“I would like to thank you and your team for the excellent cooperation during the execution of a brand growth barrier analysis, as well as during the development of positioning concepts for the professional blue power tools of Bosch.

The complexity of these projects was reflected in the examination of four countries – Germany ...

Director (Thomas Cook Reisen)

Brand launch new tour operator brand

“My best thanks for your professional support in validating the potential of travel offers for a target group with highly exclusive demands.

Thanks to your very target oriented approach, we were able to identify the strongest barriers towards current exclusive tour operators, as well as to develop convincing arguments for overcoming these barriers...

Marketing Management (Nestlé Erzeugnisse Deutschland)

Relaunch Caro Original
“On behalf of my team I would like to express my thanks to the AMC team for our common AMC BrandKey project for our brand Caro Original.
 
I admit, at the beginning of the project, I wasn’t quite sure whether we would be able to generate convincing arguments for Caro Original. But the target oriented approach of AMC BrandKey...

 

Market Research Hot Beverages (Nestlé Deutschland AG)

Relaunch Caro Original
“As the manager of market research for „Hot Beverages“ (Nescafe/ Nesquik/ Caro) at Nestlé Deutschland AG, I was really pleased to take part in this interesting and exciting AMC BrandKey project for our brand Caro Original.
 
We had executed numerous consumer research studies in the past for identifying potentials of optimization for the brand Caro Original. However...

 

Regional Director, Personal Care Retail (SCA Hygiene Products GmbH)

Relaunch TENA

“My team and I would like to thank AMC for the excellent execution of AMC BrandKey for the brand TENA Active, which was done based on the analysis of BrandGrowthBarriers by AMC. We are very happy with the results of the workshops!

Thanks to the structured approach of AMC, we have systematically broadened the knowledge at hand...

Director International Marketing (Stabilo International GmbH)

Relaunch Stabilo Boss Original

"I would like to thank you for our successful co-operation during the project AMC BrandKey for our brand STABILO BOSS ORIGINAL.

We especially liked the fact that you brought together our employees from different
departments for the structured brainstorming session. Until then, we had never thought about this topic in this kind of team composition...

Director Marketing, Private Banking (Deutsche Bank AG)

Relaunch product asset management

“About three weeks ago you have executed a positioning workshop for our most important service ‘investment management’ together with colleagues from product development, sales and distribution, and marketing communication.

Our goal was to develop one or more ways of positioning ourselves within the competitive environment and of communicating with our target group. Your workshop was exceptionally successful...

 

Marketing Director, International Marketing (Guhl Ikebana)

Relaunch Guhl Colorations

“I would like to give you our positive feedback for the successfully completed product development project for Guhl Colorations.

Firstly, I have to admit that your well-founded market and target group analysis impressed me very much. Combined with your detailed understanding of the new product technology, these analyses were the basis for the exceptional targeted and efficient process...

 

Board of Directors (apetito AG)

Relaunch apetito
“I would like to thank the AMC-team for the excellent cooperation and support at developing new positioning concepts for our brand apetito.
 
The strategic approach for the development of a new positioning with the convincing target group definition and the target-oriented procedure ...

Marketing Director, Herta GmbH (Nestlé)

Relaunch Herta
“I would like to thank you for the excellent cooperation during the development of positioning concepts for a new Herta sub-brand.
I want to especially highlight the market and target group analysis that was done by your team. The information that was provided by our firm was summarized and edited in a target-oriented way...

Global Oral Care, Non-Gum/ New Opportunities (Wrigley GmbH)

 

Brand Innovation Eclipse Gum

“We would like to take this opportunity to thank you and your team for the excellent support and work in developing a verbal launch concept for the Eclipse Gum in France.

The process on which you base your tool AMC BrandPositioning has led to excellent results in a very short time...

International Brand Management cosmed, NIVEA Baby (Beiersdorf AG)

Relaunch NIVEA Baby
“On behalf of the international marketing team I want to thank you and your team for the excellent collaboration during our common project for developing brand concepts for NIVEA Baby.
With your experience of many years in the segment of Baby Care and your detailed knowledge of the market and target groups, as well as your strategic approach...

Marketing Director (Lancaster Group GmbH)

Relaunch Lancaster Sun Care
“I would like to thank you for the excellent cooperation during the development of the positioning for our brand Lancaster Sun Care."
Due to your systematic and analytic approach, we were able to develop concepts which the target group is able to identify with and which increase the attractiveness of our brand...

Category Marketing Manager, Depilatories Innovation (Reckitt Benckiser plc)

Brand Innovation Veet

“I would like to thank you and your team for the excellent support and work in the project “Product Improvement” for our brand Veet.
 
Your support in preparing the 2-day workshop as well as your moderation of the prolific workshop and the development of over 20 promising product improvement concepts...

International Brand Leadership Unit, Face Care (Beiersdorf AG)

 Brand Innovation NIVEA Visage
 
“After the successful launch of NIVEA Visage DNAge I would like to take this opportunity to thank you and your team once again for the excellent support of our innovations management.
 
With the effective combination of information, creativity and rationality of your tool AMC BrandInnovation, you succeeded in developing a variety of persuasive and innovative product concepts...

Brands Development Regions (Beiersdorf AG)

Brand Innovation NIVEA Deodorant

“I would like to thank you for the excellent cooperation of the last few years during our ‘innovation-project‘ for NIVEA Deodorant. The variety of strong innovation concepts resulting from the very efficient, target-oriented and still creative innovation process of AMC definitely exceeded all our expectations. The test results spoke for themselves...